Tottenham are preparing to announce details of next season’s ticket prices on Monday, with supporters urging them to ensure their new stadium is affordable for fans.
Spurs hope to move into their 62,000-seat ground - a project costing more than £800million - next season. When the new prices are announced, priority will go to those fans who have held season tickets for the longest, and who have built up the most loyalty points.
Members of the Tottenham Hotspur Supporters’ Trust discussed ticketing at a recent meeting with the club’s board. At White Hart Lane, season-ticket prices ranged from about £750 to about £1,895 by the end.
“It would be easy for the club to opt to charge the maximum it thought it could,” said Martin Cloake, co-chair of the Tottenham Hotspur Supporters’ Trust.
“We argued for the best part of the last five years that this would be a mistake.
“The club has made much of wanting the new stadium to have the best atmosphere, and we don’t believe that will be achieved by making the stadium effectively an elite members’ club.
“You only have to look at attendances at Arsenal, where prices are among the most expensive in the country, to see the results of a short-term pricing policy.
“Tottenham Hotspur have a chance to get it right and preserve the bond between the fans and the club that has been built in recent years.”
Tottenham’s stadium project is one of the most complex, expensive construction schemes currently being undertaken.
The club has done much to engage with the Trust in recent times, including relatively regular meetings with representatives to discuss certain decisions.
Despite a tricky start at Wembley, the atmosphere has been excellent for most home games, especially against the top sides, and both sides will be keen to preserve this.